Certainly one of the more interesting methods of getting the press and tech journalists interested in new products, Toshiba launched their new laptop range with specific targets of their new Portege R500 and their high-end Qosmio by… putting on a fashion show.
Sort of.
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It was a fashion show per se as there was a designers wares (clothing) being shown off… but the primary intention was models walking down a runway holding laptops… fanning themselves with laptops… doing stuff with laptops…
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The highlight came at the end when the models were walking off of the runway with the laptops and planting them on the tables that those of us press people were sitting at. One of the girls came over and planted a Qosmio, the big and powerful one on the table I was seated at. She opened it up and we were greeted with… a blue screen of death. Go Vista, go!
